International collaborative project during the pandemic, where each writer from a country in the world participated and brought slang/expressions from typical/cultural places to the campaign, with the aim of bringing out how good it is to be alive. With provocative titles, we made people reflect that it is always better to be “em cima da terra” than “abaixo da terra”. In all cases, the best idea is to stay at home. You can check ao gifs around the world, here.
Freelance collab with the ECD: Rich Wakefield.