Here are a lot of good ideas inside of a format that all the Festivals require and love: simple (but cool) boards :)
Counting from top to bottom:
Exchange Skins: To make the gaming environment less toxic for women, we created the first exchange against machismo in Fortnite, which is the hype of the moment, where every offense recorded against women would increase the price of skins. This idea was CCSP (São Paulo Creation Club) shortlist and Yearbook for 2021.
Taking Over Profiles: For this Coca-Cola briefing for the student category for the CCSP, we needed to encourage women to play, and occupy all spaces, even though it is still a very sexist environment. So, for the first time we gave a voice to those who never had one: the female NPCS.
Museu do Funk/Funk Museum: We broke the elitist and consecrated bubble of a renowned Museum in the Center of São Paulo and used its free space to occupy space with a funk museum to place it on the art level and show all the people who pass by on the most touristic avenue in the city Latin America that this musical genre is part of our country's culture. But, the difference is that this museum is inclusive, of the people and for the people, starting where funk started: on the street, that's why we did it below the MASP (Museu De Arte De São Paulo). This idea was Shortlist in the 47th Yearbook of Clube de Criação de São Paulo.
Bailão da Sintonia/Sintonia's Dance: The first show of the Netflix series called Tune up takes place off-screen through a Mc Doni tour of abandoned sheds on the outskirts of SP, to honor in style the premiere of the third season of the series in the funk week of SP, having hits and new live exclusives. Shortlist and YearBook of 47th Yearbook of Clube de Criação de São Paulo.
Retrô Elevator: First time participating in the Boo Awards (2025) and we already won, with a briefing for Whirpool developed by DM9's ACD. In this >brand activation< work, the brief said that we needed to advertise the retro in a different way, with an experience that would reach generation z, after all, the brand wanted to “rejuvenate” itself and get closer to this audience.
Apple Moodboard: We needed to make Generation Z upgrade to more advanced iPhones, with an idea for digital connected with their E-commerce, so we created an Apple dream map for Pinterest for them to aim to live those moments photographed with Apple's most advanced cell phones (making these Iphones objects of desire for young people). This idea was for a personal project from a internal competition Student Group of Creativity.
Glolvo by Volvo: The 2023 FutureLions (an international student competition created by AKQA and Cannes Lions), challenged young creatives to use technology to protect life on Earth, with a focus on how to innovate for physical, mental and planetary security, a theme called "For All Life". We made a special sustainable Glove designed for the environment, which combines usefulness with pleasure (or rather, fashion): fashion with sustainability and technology, which only Volvo can offer.